03/21 - Athenaeum - The Cultural Implications of Globalization by Hamid Yeganeh

Please join us for our Library Athenaeum on March 21, 2012 at 1:00pm. Hamid Yeganeh, Assistant Professor of Business Administration, will present The Cultural Implications of Globalization.

The most well-known interpretation of cultural globalization is homogenization or McDonalization which emphasize the cultural convergence across the globe especially through multinational corporations. I take a different position and discuss the cultural implications of globalization under three paradigms; homogenization, differentialism, and hybridization. Consequently, I conceptualize globalization as a dialectical phenomenon that fragments as it coordinates. Building on this conceptualization, I reflect on the business and social implications of globalization.

The Library Athenaeum is located on the second floor of the Krueger Library, bluff side.