10/12 - Athenaeum at 1pm - "Green" Marketing: For Profit or Posterity?

Please join us on Wednesday, October 12, at 1pm for "'Green' Marketing: For Profit or Posterity?" presented by Tanya Ryan.

Beginning in the 1990s and continuing today, corporations have begun to "push" the environmental movement through their advertising and branding narratives. Professor Ryan will examine the advertising of different corporations in an effort to determine how companies today are incorporating the environmental movement into their branding efforts, and concludes with an evaluation of whether or not the companies have simply appropriated the language of environmentalism, or if they are truly acting as agents of environmental action.

The Library Athenaeum is located on the second floor, bluff side of the Darrell W. Krueger Library. For the complete Fall 2011 Library Athenaeum schedule, please visit the following: http://www.winona.edu/library/athenaeum/